Search results for "Digital content"
showing 10 items of 23 documents
Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
2023
El potencial que representan las redes sociales como una herramienta de marketing es indiscutible, permiten compartir información, construir redes, e influir en consumidores y marcas. Aún más, las redes sociales contribuyen al engagement empresa a empresa (B2B por sus siglas en inglés), ofreciendo un entorno perfecto para su desarrollo. En este sentido, la literatura en marketing ha reconocido la utilidad de las redes sociales en la promoción de ferias comerciales internacionales (ITS por sus siglas en inglés) empresa a empresa. Adicionalmente, en tiempos de crisis como lo es el COVID-19, la comunicación es uno de los principales desafíos en la gestión de emergencias, y las redes sociales s…
La "successione digitale"
2018
The article tackles the issue of digital contents’ regulation after the death of their owner, starting from the scope and content of «digital succession». It continues with the task of determining the regulatory framework concerning the devolution of both economic assets and personal or family memories stored on the Internet, under Italian Law of Succession and EU Regulation n. 650/2012 on European Certificate of Succession. Once considered the US «Revised Uniform Fiduciary Access to Digital Assets Act», the contribution also debates the development of new digital instruments and records, other than will and testament, formed by using online tools (such as Facebook «Legacy Contact»). In the…
Exploring usability and accessibility of avatar-based touchless gestural interfaces for autistic people
2018
Many prior works investigated the potential of pervasive technologies and interactive applications to increase access capabilities to digital content for people with disability, particularly Neuro-Developmental Disorders (NDDs). In this paper, we present an exploratory study aimed at understanding if an avatar-based touchless gestural interface is able to foster interest towards digital representations of artworks, e.g. paintings or sculptures usually exhibited in museums, and to make them more accessible for such people. In particular, the study involved three autistic people and a therapist, and allowed us to report the potential of an avatar to communicate the interactivity and stimulate…
Digital content marketing in business markets : Activities, consequences, and contingencies along the customer journey
2022
Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach. To address important knowledge gaps in extant research, this study identifies key activities for realizing customer-centric DCM in B2B markets and key contingencies that influence its performance outcomes. A theories-in-use approach, building on 56 interviews with managers at 36 B2B companies that have invested heavily in DCM, advances current literature by developing an activity-based conceptualization, grounded in relevant marketing research streams (customer en…
Role of Acquisition Intervals in Private and Public Cloud Storage Costs
2014
The volume of worldwide digital content has increased nine-fold within the last five years, and this immense growth is predicted to continue in the foreseeable future to reach 8 ZB by 2015. Traditionally, organizations proactively have built and managed their private storage facilities to cope with the growing demand for storage capacity. Recently, many organizations have instead welcomed the alternative of outsourcing their storage needs to the providers of public cloud storage services due to the proliferation of public cloud infrastructure offerings. The comparative cost-efficiency of these two alternatives depends on a number of factors, such as the prices of the public and private stor…
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
2019
Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …
Problematyka aukcji internetowych dotyczących treści cyfrowych
2016
Student teachers’ responsible use of ICT: Examining two samples in Spain and Norway
2020
Information and communication technology (ICT) has become an important component of initial teacher education (ITE) in Europe and in the continuous professional development of practising teachers. The development of professional digital competence (PDC) is emerging as an essential part of teacher education. Due to the increasing use of ICT and the growing number of online teaching and learning resources, the responsible use of ICT has become one of the key aspects of PDC. For the purpose of this paper, the responsible use of ICT includes privacy issues, cyberbullying and the ability to evaluate digital content. We examine Spanish and Norwegian student teachers' perceived competence in priva…
Controversias en la transición del libro de texto en papel y electrónico a los contenidos digitales
2018
It is suggested that, given the economic and cultural scale that the book represents in our society, the layout of the paper and digital version will live together for a long time. Therefore, textbooks will suffer a very similar fate. The current change is focused on the transformation of textbooks in digital content with different formats and access routes. Through this process, we are studying the disputes that these changes cause, whereas they reflex the level of assimilation of the technological innovations on the part of citizens. By means of ethnographic strategies, we try to understand inductively how different educational agents are accepting such innovations. The centres that we ha…
Internet e tutela dei dati personali: il consenso ai cookie
2020
The article tackles the issue of protection of personal data of internet users through the usage of cookies by digital content and service providers. It analyses the European legislative framework and, in particular, the General Data Protection Regulation, the so called E-Privacy Directive and the new Directive concerning the supply of digital content and services. The contribution debates the role of individual consent in this field and the interaction with the rules and the remedies provided by European Consumer Law, such as the Unfair Commercial Practices Directive, in order to protect user's personal data in the evolution of data-driven economy.